The Daily Searchcast- Search Engine Marketing News and Commentary with Danny Sullivan

SearchCast Returns: MicroHoo Special Edition :The Microsoft Yahoo Search Deal

Daron Babin — Mon, 29 Jun 2009 19:35:50 PDT

Several people asked for the SearchCast to return in light of the Microsoft Yahoo deal announced this week. So it did! Yahoo! and Microsoft announced an agreement that will improve the Web search experience for users and advertisers, and deliver sustained innovation to the industry. In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.

Yahoo Layoffs; Google Chrome Out Of Beta Soon

Daron Babin — Thu, 18 Dec 2008 19:10:50 PST

Yahoo Layoffs Happening Live Online; Ex-Yahoos Doing Well; Yahoo Shutters Brickhouse; Google Chrome Out Of Beta Soon and More;Google Image Search Now Trying Text Ads Instead Of Image Ads;Google Expands AdSense For Domains.

Jerry Yang Stepping Down As CEO; The New Yahoo CEO: Let The Speculation Games Begin

Daron Babin — Thu, 20 Nov 2008 07:45:23 PST

Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo Role; The New Yahoo CEO: Let The Speculation Games Begin; Citing Risk, Google Ends Yahoo Paid Search Deal; Microsoft Says It’s Open To Search-Only Deal With Yahoo.

Google Local Business Hijacking: Microsoft Acquires Yahoo, Becomes Escort Service

Daron Babin — Thu, 30 Oct 2008 16:30:20 PDT

Google Local Business Hijacking: Microsoft Acquires Yahoo, Becomes Escort Service; Google Explains Malware Warning Policy and How To Fix Your Site; Microsoft Adds Virtual Earth Images To Live Search; New iPhone Report From comScore: Everything You Wanted To Know And Then Some.

G1 Arrives, So Does Android Market; Google Analytics Upgrade

Daron Babin — Thu, 23 Oct 2008 16:37:33 PDT

G1 Arrives, So Does Android Market; Google Analytics Upgrade: AdSense Reporting, Visualization Tools; Google AdWords: Now With Images; Google AdWords Finally Breaking Out Search Traffic From Partners; Yahoo Adds ZIP Code Ad Targeting ;Google Beefs Up Lobbying Efforts In DC And Among Advertisers To Support Paid Search Deal With Yahoo.

SMX East 2008 Recap; Google Android G1 Reviews Flood Market

Daron Babin — Thu, 16 Oct 2008 17:06:59 PDT

SMX East 2008 Recap; Queen Elizabeth II In Google UK Logo, In Honour Of London HQ Visit;
Google Logo Celebrates Paddington Bears 50th Birthday; Google Android G1 Reviews Flood Market: Mixed, But Mostly Positive; Googles iPhone Ad Units, G1 Pre-Sells 1.5 Million? Google and Microsoft Share Advice For Webmasters, SEOs; Google Webmaster Central Hosting Link Week.

SearchPerks; California Congressional Reps Urge Yes on Google-Yahoo Deal

Daron Babin — Thu, 02 Oct 2008 20:54:13 PDT

Google Blogs and Other Front Pages” For The Blogosphere; SearchPerks – Microsofts New Prizes For Searches Program; Googles 10th Birthday Logo; California Congressional Reps Urge Yes on Google-Yahoo Deal; YouTube Now Showing Post-Roll Video Ads; Conversation With An Idiot Link Broker; ISP Behavorial Targeting Test To Begin In UK Tomorrow.

AOL and Yahoo Resume Merger Talks; Google Launches Yahoo-Google Facts Site

Daron Babin — Thu, 25 Sep 2008 20:59:21 PDT

Google Launches Yahoo-Google Facts Site ;Google has launched a new informational site designed to tell its story about why there’s no need to fear an ad partnership between it and Yahoo; Yahoo’s Poor Ad Targeting and Thoughts On Google-Yahoo ;Yahoo Roundup: AOL And Yahoo Resume Merger Talks, Answers For Sale?, Start Wearing Purple? And Institute Recommends Conditions For Google Paid Search Ads.

Google Submit Your Content Page Change

Daron Babin — Thu, 18 Sep 2008 20:53:58 PDT

Googles Submit Your Content Page Changes Into Content Central, One Stop Shopping For Publisher Advice ; Pro-Life and Pro-Choice Now Side By Side In Google Search Ads;
Real Time Quality Score Coming In Days To Google AdWords; US Government Hires Lawyer, Google Shares Lose Value In View Of Potential Anti-Trust Action.

Google is Finally Launching Its Own Browser… Google Chrome

Daron Babin — Thu, 04 Sep 2008 21:24:32 PDT

Google is Finally Launching Its Own Browser… Google Chrome, How Bright Is The Outlook For Chrome? 10 Key Features That Differentiate Chrome From Firefox and Internet Explorer.

Google and Mozilla Extend Default Firefox Search Provider Deal

Daron Babin — Thu, 28 Aug 2008 13:33:51 PDT

Google and Mozilla Extend Default Firefox Search Provider Deal;Veoh Decision Good News For Google, Potentially Bad News For Viacom In YouTube Litigation; Google Testing Two Videos On One Web Search Result.

Google Offers New Content Hub For US Presidential Elections

Daron Babin — Wed, 27 Aug 2008 13:42:37 PDT

Google Offers New Content Hub For US Presidential Elections Home Stretch; FindLaw Hit By Long Arm Of The Google Law Over Paid Links; Google Checkout Steps Up Promotion Through AdWords.

Google AdWords Now With Real Time Quality Score, First Page Bid

Daron Babin — Tue, 26 Aug 2008 19:23:27 PDT

Google AdWords Now With Real Time Quality Score, First Page Bid; Optimizing Google OneBox and Yahoo! Shortcut Local Listings; Forming Good Title Tags for Local Businesses.

Wikia Introduces Evolution Toolbar

Daron Babin — Thu, 07 Aug 2008 19:57:20 PDT

Wikia Introduces Evolution Toolbar To Expand Reach To Other Search Engines; Google To Add AdSense Features With DoubleClick Cookies Technology.

Google Insights For Search Launches

Daron Babin — Wed, 06 Aug 2008 20:00:20 PDT

Google Insights For Search Launches; Google Sells Off Performics To Publicis Groupe; Google China Launches Music Search; Live Search Webmaster Center Gains Crawl Error and Backlinks Reports.

Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange

Daron Babin — Tue, 05 Aug 2008 20:07:06 PDT

Yahoo Introduces Contextual Display Ad Targeting To RightMedia Exchange; Google Sued For Patent Infringement Over AdSense; Google Loses Richard Kimber To Friendster and Yahoo Loses Adam Hyder To Jobvite.

Yahoos Board Re-Elected; Feedburner Subscriber Stuffing

Daron Babin — Mon, 04 Aug 2008 20:20:46 PDT

Yahoos Board Re-Elected; Feedburner Subscriber Stuffing ; Microsoft To Take Another Run At Yahoo In 2009? Report: AOL Units Being Readied For Sale.

Delicious Relaunched; Google StreetView Comes To Britain

Daron Babin — Thu, 31 Jul 2008 20:38:26 PDT

Delicious Relaunched; Google StreetView Comes To Britain; Google Tests Related Search Phrases Inline With Search Results; Report: Google To Develop A Venture-Capital Unit.

Googles New Search Customization Messages; Live Search Hotspots

Daron Babin — Wed, 30 Jul 2008 20:42:36 PDT

Googles New Search Customization Messages; Live Search Hotspots; YouTube Sued By Italian Broadcaster Mediaset; Comparing Search Engine Performance: How does Cuil Stack Up to Google, Yahoo!, Live and Ask.

Google Maps Facelift; Googles New PR Chief

Daron Babin — Tue, 29 Jul 2008 20:17:11 PDT

Google Maps Facelift; Googles New PR Chief; Power Searching Google News With Cluster Filtering; A Comprehensive Look at Diggs Recommendation Engine.

Cuil Launches; Google Neednt Be Scared

Daron Babin — Mon, 28 Jul 2008 20:22:37 PDT

Cuil Launches-Can This Search Start-Up Really Best Google?; Google Neednt Be Scared; Microsoft Goes After Googles PageRank With BrowseRank.

Microsoft Live Search To Meet Facebook

Daron Babin — Thu, 24 Jul 2008 20:28:28 PDT

Microsoft Live Search cuts a deal to put results on Facebook. Meanwhile, Microsoft reorganizes — again. Do Knol pages do better on Google?

Google Launches Knol – Should Wikipedia Worry? Will Google Buy Digg?

Daron Babin — Wed, 23 Jul 2008 20:31:12 PDT

Google launches Knol. Wikipedia-killer or something else? Will Google buy Digg? Should Yahoos enhanced listings be better? Searching for video by geography on YouTube. Google Universal Search again delivers not safe for family viewing images.

These Google Maps Were Made For Walking

Daron Babin — Tue, 22 Jul 2008 20:36:17 PDT

Google Maps gets walking directions. Scary — Googles PageRank patent might not be enforceable. Not scary — it wouldnt make a difference to Google. Customizing your Google search results; Yahoo’s Build Your Own Search Service; Google logos put to video and more.

Yahoo and Icahn Sitting In A Tree; Google Sued Over Domain Parked Ads

Daron Babin — Mon, 21 Jul 2008 20:41:52 PDT

Yahoo and Icahn united; will they resist Microsoft or join? Google gets out of trademark lawsuit but gets sued for ads on parked domains. Google’s search share dips slightly but volume goes up. Weird things on Google Trends.